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h. 9:30 - 10:30 room De Lillo (II floor U7-Agorà)
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Business for Society Ph.D Seminar
Dinara Timergaleeva
Through this research, the author explores the intricacies of the business mode innovation process and elucidates the underlying mechanisms that instigate its emergence.
The investigation is grounded in an interpretative revelatory study o Candiani Denim, an Italian fourth generation denim manufacturer, and the only vertically integrated weaving mill operating in Europe in the Ticino Natural Park Taking process perspective, the analysis reveals how the recognition of dormant cultural capital within the firm can shape the process of business model innovation to face adverse market conditions.
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