Within the dynamics of the market, a topic that is gaining increasing importance is that of circular economy. Circular economy refers to business models that go beyond the traditional “production-consumption-disposal” (linear economy) approach, moving towards a “production-consumption-recycling/reuse” model (circular economy). The circular model requires enterprises to adopt technologies and business models that are based on longevity, renewability, reuse, repair, updating, knowledge sharing and dematerialization. The goal is to maximize the use of products and materials already placed on the market, minimizing the consumption of raw materials and related waste.
CRIET – Interuniversity Research Centre in Economics of Territories of the University of Milan-Bicocca, in collaboration with LeFAC.com – TBS Group and Ipsos Italia, investigates the relationship between adoption of the principles of circular economy and corporate performance and reputation. Data were gathered in the period March-September 2018 through a quantitative CAWI – Computer Aided Web Interview – sent to about 25,000 enterprises and the results of this research are discussing by top-level panelists during the conference.
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