Nudging sustainable consumption in luxury tourism: investigation on the role of culture dimension and perceived integrity

We are pleased to invite you to the next Research Dialogues, organised by the Business for Society PhD students.

The seminar will feature MengMeng Luo, PhD student at the University of Florence, who will present her research entitled:

“Nudging sustainable consumption in luxury tourism: investigation on the role of culture dimension and perceived integrity”

The seminar will explore how descriptive norms and hedonic appeals can promote sustainable consumption through seasonal local gastronomy, examining the roles of perceived integrity and cultural orientation in luxury tourism.

The seminar will take place online via Webex on Wednesday, 18 November, at 11:00 a.m.

Join the seminar: https://unimib.webex.com/meet/b4s